Experienced

Zach has been writing on behalf of professionals for more than a decade. He has edited dozens of books, including two for Wade Pfau, in addition to editing for Ron Carson, Jamie Hopkins, and Bob French. He has written hundreds of articles for advisors and had his writing published everywhere from Kitces.com to MSNBC to Investment News.

Award-winning

During his time as a journalist, Zach received multiple awards for excellence in writing from the Nebraska Press Association.

Authentically Human Writing

We do not use AI to create anything. In our writing, in our research—the quality just isn’t there. We create content that connects human advisors with human clients. You can’t connect authentically and scale at the same time. It just doesn’t work. Believe us, we’ve tried. We may be doing it wrong (we’ve been told as much by many people on LinkedIn), but in the end, any time saved by leveraging AI results in a lower quality product. That’s not a trade-off we’re willing to make.

Everything we write is either created directly by Zach or in close collaboration with him.